The volume lies in the low-end segment & Microsoft cannot miss the bus now. Its strategy is very clear, keep the low-end segment highly occupied by introducing more & more Lumia’s. No that’s not it, keep reaching new lower price points every time; Lumia 435 is a clear example of it so as Lumia 532.
Let’s have a look at what Lumia 435 & Lumia 532 has to offer.
Lumia 435 (Single & Dual SIM) – “Never Compromise”
- Windows Phone 8.1 Update (Update 1) with Lumia Denim
- 118.1 x 64.7 x 11.7 mm
- Weight – 134.1 gms
- 4″ inch LCD display with 800 x 480 resolution
- 1GB of RAM
- 8GB internal memory, expandable via Micro-SD by additional 128GB
- Free cloud storage – 30GB
- Battery – 1560 mAh, Replaceable battery
- Max talk time 2G – 20.9 hrs, Max talk time 3G – 11.7 hrs, Max Video Playback – 6.6 hrs, Max Music Playback – 64 hrs
- Exchangeable Back Cover, Double-tap to wake
- Sensors – Ambient light sensor, Accelerometer, Proximity sensor
- Processor – 1.2GHz Snapdragon 200 Dual Core CPU
- Navigation – HERE Maps, HERE Drive+ & Bing Maps
- Camera – 2MP Fixed Focus Rear Camera, Front VGA (0.3MP) Camera
- Video – Rear Camera video resolution of 800 x 448 and 30 fps
- FM Radio
- In the box – Microsoft Lumia 435, Nokia Stereo Headset WH-108, User Guide, Battery, Charger
- Availability & Pricing – The Lumia 435 will be available in bright green, bright orange, white and black and will begin rolling out in select countries in Europe, APAC and IMEA in February. Pricing will vary by market and operator but is estimated to be around 69 EUR (81 USD/INR 5000) before taxes and subsidies.
Lumia 532 (Single & Dual SIM) – “The Power to Never Compromise”
- Windows Phone 8.1 Update (Update 1) with Lumia Denim
- 118.9 x 65.5 x 11.6 mm
- Weight – 136.3 gms
- 4″ inch LCD display with 800 x 480 resolution
- 1GB of RAM
- 8GB internal memory, expandable via Micro-SD by additional 128GB
- Free cloud storage – 30GB
- Battery – 1560 mAh, Replaceable battery
- Max talk time 2G – 20.9 hrs, Max talk time 3G – 12 hrs, Max Video Playback – 7.4 hrs, Max Music Playback – 61 hrs
- Exchangeable Back Cover, Semi-transparent layered design, Glance Screen
- Sensors – Ambient light sensor, Accelerometer, Proximity sensor
- Processor – 1.2GHz Snapdragon 200 Quad Core CPU
- Navigation – HERE Maps, HERE Drive+ & Bing Maps
- Camera – 5MP Fixed Focus Rear Camera, Front VGA (0.3MP) Camera
- Video – Rear Camera video resolution of 848 x 480 and 30 fps
- FM Radio
- In the box – Microsoft Lumia 532, Nokia Stereo Headset WH-108, User Guide, Battery, Charger
- Availability & Pricing – The Lumia 532 will begin rolling out in Europe, APAC and IMEA in February. Pricing will vary by market and operator but is estimated to be around 79 EUR (93 USD/INR 5800) before taxes and subsidies.
Glance Screen on Lumia 532
With Lumia 435 & Lumia 532, Microsoft has delivered on its promise to reach lower price points. Couple that with Double-tap to wake on Lumia 435 & Glance Screen on Lumia 532, a complete Windows experience and you have winner on hands. The first time smartphone owners now have something very good to choose from & I am sure Lumia 435 and Lumia 532 will not disappoint.
Share yours views in the comments section below.
Source – Lumia Conversations